Designing a logo looks like a simple task, right? But there is much more behind the development of the visual identity of a brand, only a nice letters and shapes. The logo designers are in great demand, and for good reason: a logo is often the first impression of a company, which may affect brand perception of a customer, purchasing decisions and in general their attitude towards a product.
We live surrounded by logos of different brands. Even young children who still can not tie his own shoelaces, recognize many logos, or are able to deduce what a company sells only looking at your brand.
For those who are about to embark on the journey of designing your brand, or think it is time for the visual identity of your company to undergo a facelift, we have some tips that you will help to create a good logo for your company.
1. Be unique
A logo is what helps distinguish one brand from its competitors, so it is important that the image stands out from the rest, something that many brands struggle. In many cases, imitation is the best form of flattery, but when it comes to designing a logo, it is not. pixelfury.org – Seattle Graphic Design who are not sure of the originality of its design, can check for plagiarism in places like Logo Thief.
The creation of a single design is not everything to prevent imitation, it is important to think creatively: Mercedes logo is not a car, Virgin Atlantic logo is not an airplane, and the Apple logo is not a computer.
2. It’s all about the brand
Yes, a logo is an image, but also an introduction to a brand. The logo must reach a specific audience and you should take this into account when designing. Write what you think about your brand, you can take a look at sites like Niice to get some inspiration. But be careful, you just need to be inspired by aesthetics, not the meaning. Investigate other visual marks may be useful but should not be taken literally inspirations.
Want to highlight the usefulness of your brand or evoke emotion? What is your position on the customer and how far aspire to reach with your brand? While it is helpful to be up to date on the latest trends in design, it’s important to stay true to the overall personality of your brand.
Each logo has a history full of meaning and purpose. Apple, for example, fruit lacks bite, or Wikipedia, is a world of unfinished pieces covered with glyphs of different scripts. Both logos are simple, but they have an added touch around back to the ideology of the brand.
By taking into account the personality of the brand, you have to think about all aspects of the image. Bright and bold colors can capture the public’s attention, but it could also seem rash; the muted tones exude sophistication, but could be overlooked. Each color has a different implication and can bring nuances to your message, consider what each color to ensure it does not transmit the wrong message:
- Red: energetic, sexy, bold
- Orange: creative, friendly, young
- Yellow: sunny, optimistic
- Green: organic growth
- Blue, professional, quiet, trustworthy
- Purple: spiritual, wise, evocative
- Black: credible and powerful
- White: simple, clean, pure
- Pink: fun and flirty
- Brown: rural, historical and constant
4. What about the name?
A logo consists of two elements: a name and a symbol. Before a company can think of a symbol as its sole representation, it should be a good advertising campaign. Some companies choose to only your logo name accompanied by a beautiful fountain.
This depends on the kind of name that has your mark if your company has a unique name, then this could be your logo, but if your name is generic, need something more to identify the company.
When considering the font for text, be sure to avoid rare sources, use the negative space and modify to your liking sources already created. Font Squirrel pages or HypeForType will be of great help. Some brands even are recognized for their custom fonts, such as Coca-Cola.
When all else fails: use the Helvetica font, as they have used many popular brands such as Nars, Target, Crate & Barrel, American Apparel and JCPenney.
5. Make it easy and flexible
It is important to have a balanced, simple and unique combination, you want your logo to be interesting, but someone has to sit and analyze the logo to know what it is. A good example is the FedEx logo, a simple logo with a twist. The image uses a negative to create an arrow space connotes speed, accuracy and direction. In addition, the company changes the color of “Ex” to classify the type of delivery. Amazon also uses only his name, and uses an arrow “a” to “z” to refer to their extensive inventory.
In this new digital age, in which logos appear on multiple devices and through social media, you design something that transcends the role. It should work well on different platforms, and be flexible in its size. Adidas is a brand that incorporates the same reason three parallel bars in all their designs. Visual changes depend a little place where you see it, but always contains similar components.
Design a logo that does not become obsolete in a few years is a challenge, you must be open to minor changes that arise along the way and be prepared to make small changes to keep you updated logo.
Nike, Puma, Audi and all the iconic logos, needed time to gain popularity. A logo is not instantly become an icon, if you have even designed the most beautiful combination of vectors. Success depends on the product and the market in which it is located.
But what made these iconic logos are so wonderful? If you look at the way in which they originated, they are derived from a great understanding of the principles of the brand. Nike designer, you are asked to create something to visualize the movement and look good in a shoe. Audi represents four brands of the company related to one another; Puma is a simple name display, along with a puma jumping.
It is important to be patient and not rush to make changes to your design just because you have not got the reception they initially expected. Do not change your logo just because you’re tired of it, if it is time to evolve in design, looking items they can do better, but always in line with your brand.
7. Use online resources and tools
There is a large online catalog of tools to help you design a logo for your company or where can find some inspiration in next posts we will make a summary of the best tools to design logos.